Wellness Layers Inc. - Wellness Layers Platform Editions

Today, lifestyle, health and wellness product purchases are influenced by social media, personal assessments and apps. The Wellness Layers Platform Social Ecommerce Edition is specifically designed to allow you to communicate, empower, reward, and engage your customers by encouraging ongoing conversations centered on your products and services.

This Edition has been customized for:
> Nutrition, fitness and lifestyle brands selling products online and via mobile
> Ecommerce sites offering nutrition, supplements, fitness, and wellness products

The Social Ecommerce Edition transforms shopping into a social, empowering and informative experience. The foundation includes strong social functionality to enable members to share their personal shopping and product experiences. The social layer can be complemented with a personal assessment and online personal plans (e.g., vitamin advisor and vitamin daily plan) to further support and empower customers, ensuring proper use and prolonging engagement with the products.

The environment can also serve users relevant content to their interests. For example, a customer who is interested in supplements to support muscle growth can be presented with relevant content and articles that supports his or her journey.

The Social Ecommerce Edition is provided via web and mobile and can be complemented with any of the features from the Me-We-Info Foundational Platform with the following additional features:

    "Me" Layer
    > Personal assessment to build personal profile and ‘personal shopper’
       recommendations
    > Personalized lifestyle, health and wellness plan customized as
       needed to support and encourage use of products purchased

    "We" Layer
    > Ecommerce and lifestyle social network around purchases and
       products while emphasizing the particular lifestyle (i.e. yoga, living with
       a condition, supplements, wellness, etc)
    > Ecommerce personal pages to support sharing personal narratives
       relating to the personal stories, product experiences and shopping
    > “Plogs” customized blogs to share and narrate progress and product
       experiences
    > Integration with purchasing history with an option to share past
       purchases and recommendations with friends
    > Shopping and lifestyle groups per goals, locations, interests
    > Shared newsfeeds about friends’ purchases, activities, coupons, new
       products, promotions, and personal progress
    > Game dynamics integrated with badges and rewards for referrals,
       shopping activity, and social activity

    "Info" Layer
    > Content personalization and recommendations based on client
       persona, social activities, purchases, and personal preferences
    > Personalized product support information
    > Newsletters and outreach activities
    > Alerts for sales, new products, promotions and events
    > Targeted messaging of coupons, event information, sales,
       promotions, updates based on user profile, groups, or to all members

    Integration
    > Integration with ecommerce
    > Facebook and Twitter connectivity

              Sample Customization

Advantages
> Secure private community within your market
> Obtain a market differentiator
> Increase retention, site activity and engagement
> Increase product sales
> Increase customer lifetime value
> Increase traffic to the site via organic referrals and outward postings in Facebook, Twitter, etc.
> Leverage community dialogs and testimonials for marketing programs, product launches, and promotions
> Identify product champions and the voice of your consumers to share high satisfaction, use, and efficacy of your
   products
> Extend product offering with strong support (e.g., assessment and plans)
> Gain analytics information about your clients

Business case and demo available upon request